Enabling Google Consent Mode + TCF

This tutorial will guide you through the steps to enable Google Consent mode using either Basic or Advanced + TCF.

This action will apply the selected template.

You have successfully enabled Google Consent mode + TCF

What is Google’s Consent Mode v2?

Google Consent Mode v2 is an upgraded tool designed to help website owners and advertisers securely gather explicit user consent for web tracking. This feature is essential for ensuring compliance with privacy regulations like GDPR. With this enhanced version, you can implement standardized banners and user controls, which simplify the process of obtaining consent for cookies and tracking technologies.

When you integrate Consent Mode v2, it allows you to gather necessary approvals from users, particularly for advertising and analytics cookies. This ensures not only that you’re respecting users’ privacy but also that you can effectively utilize Google advertising services. Furthermore, it empowers you to receive detailed reports on campaign performance and conversion tracking, keeping your strategies transparent and data-driven.

By using Consent Mode v2, businesses are better equipped to navigate the intricacies of privacy legislation while still effectively engaging their audiences. It’s a win-win for user trust and business efficiency.

What’s New in Consent Mode v2?

Google haslaunched Consent Mode v2 as an update to enhance its existing Consent Mode platform. This upgrade continues to prioritize alignment with privacy regulations, offering users greater transparency and control over their data choices. Two noteworthy parameters have been introduced:

ad_user_data

This parameter explicitly reflects the user’s preference regarding data sharing with Google’s advertising services. Users can choose between “granted” or “denied” based on their selections collected through the cookie consent banner on your site. If a user denies consent, Google advertising tags will refrain from collecting or transmitting identifiable user information.

ad_personalization

This parameter reveals whether a user has opted into ad personalization and remarketing. Similar to ad_user_data, it indicates user preferences captured through the consent UI. A value of “denied” will disable personalized advertising functionalities such as remarketing and interest-based targeting.

By implementing these features, Consent Mode v2 keeps user preferences at the forefront while ensuring compliance with relevant privacy laws