Applying and using the Conzent Trigger

To apply and use the Conzent trigger created in the triggers. on any tags Simply click tags and Click New Tag Let's say this is the Google Tag tag configuration. Select Google Tag and Enter your Google Tag ID. On the trigger section, click on Consent trigger. On the tag configuration, click on Advanced consent settings. Select Require additional consent. Then click if it's ad storage, analytics functionality, personalization or security. Let's say this needs ad storage. Then click on save. Now, this tag won't fire unless consent is given and consent allows for ad storage. You can do that for any tag that you create.